Benefits
Pre-Delivery Engagement
Reach customers before your mail arrives, creating anticipation
Interactive Elements
Add clickable links, videos, and calls-to-action to static mail
Performance Tracking
Track digital engagement with detailed analytics
Free Enhancement
No additional postage costs for Informed Delivery features
Frequently Asked Questions
Any business mailing letter-size, automation-compatible mailpieces can participate. This includes postcards, letters, and flats that meet standard automation requirements.
You can include a ride-along image (300x200 pixels), a representative image for your mail piece, a URL for click-through, and a short call-to-action message.
You'll receive campaign reports showing impressions, clicks, and click-through rates. You can also use UTM parameters in your URLs for detailed analytics in your own systems.